Success Stories

My first conference experience

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Remember the competition we won last semester? Well, we also gained an opportunity to talk at a conference hosted by one of the sponsors. Of course, we said yes! And that, my dears, resulted in our first ever conference presentation. Wonder what we learned from it? Keep on reading!

Campaign Critique

King vs Clown

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A few days ago I gave a short presentation on a branding meetup in school about the never-ending battle between Burger King and McDonald’s. I don’t know what all the involved ad agencies and marketing departments smoke to get this high every now and then, but I have to admit I’m truly fascinated by the way these two jump at each other’s throats.