Client: 3M Magyarország

Topic: Weird competitions you didn’t know existed

Date: May 2018

Problem: The lifestyle/mainstream online media is not interested in a grinding competition.

Solution: By adding 3M’s grinding competition to a list of 5 extraordinary competitions, I made the topic more interesting to the press.

Results: 12 online sites published the list, all of them mentioning 3M and the date of their grinding competition. Most widely read publishers include Blikk and Szeretlek Magyarország.

Click here to read the original press release copy about the weird competitions.

Don’t miss my other 3M press releases about home decor and productivity, or see what I’ve been up to on the 3M social media channels.