3M (HU) Facebook and Google management

Date: May 2018 – present

Role: Social Media Manager (lead agency)

Related tools: HeyOrca (content management), Spredfast (content management), Facebook Business Manager (advertisement and reporting), Google Ads and Analytics (advertisement and reporting), Podio (project management), Adobe Photoshop (graphic design).

My responsibilities are creating strategy, creative concepts and content (both organic and paid) for Facebook and occasional content for Google ads (search and display). Content creation means both copywriting posts and ads and designing visuals in the right sizes, in Hungarian as well as English. As our agency is the lead social agency for 3M in the Central European region, we provide content and strategy for the Czech and Slovak market too – hence the necessity of creating English master content. I’m also responsible for account management, reporting, community management, and cooperating with the PPC, creative, and PR teams, as well as influencers for integrated campaigns.

3M’s social communication consists of two things: brand communication (image campaigns, CSR and PR activities), and product communication. 3M has many different products in many different industries, making it challenging to communicate to so many audiences in the right tone. During my role as a social media manager, I have created brand awareness and lead generation campaigns for many different products and target groups, including medical workers, car fleet designers, grinding and welding specialists, electricians, moms, teachers, students, white-collar workers, sporty people, DIY-fanatics, and many more.